PRIVACY POLICY

Last Updated: 1 Dec 2024

1. Introduction

Welcome to Silhouette by SL (“Company,” “we,” “us,” or “our”). We are committed to protecting your personal information and ensuring your experience with us is as safe and enjoyable as possible. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.silhouettebysl.com (the “Site”) and any related mobile applications or online services (collectively, the “Services”).

By accessing or using our Services, you agree to this Privacy Policy and any other relevant terms and conditions that may be posted on our Site. If you do not agree, please do not access or use our Services.

2. Information We Collect

2.1 Personal Data

  • Contact Information: Such as your name, email address, phone number, and postal address, collected when you register an account, subscribe to newsletters, or place an order.
  • Account & Profile Data: Usernames, passwords, and any preferences you provide in your account profile.
  • Payment Information: Credit/debit card details or other financial information used to process transactions. We use third-party payment processors who adhere to industry standards for secure transactions (e.g., PCI-DSS).

2.2 Non-Personal Data

  • Usage Data: Information about your interactions with our Site, including pages visited, links clicked, time spent on pages, and other browsing behavior.
  • Device Data: IP address, browser type, operating system, device identifiers, and similar diagnostic data.

2.3 Cookies & Similar Technologies

We use cookies, web beacons, and other tracking technologies to personalize content, analyze site usage, and optimize user experience.

3. How We Use Your Information

We process your information for various purposes, including:

  1. Order Fulfillment & Customer Support:

    • Processing transactions, shipping orders, and providing customer service.

  2. Communication & Marketing:

    • Sending newsletters, promotional offers, or updates about new products or services, only if you have opted in to receive them. You may opt out at any time.

  3. Personalization & Analytics:

    • Tailoring user experiences, analyzing how you interact with our Site, and improving our products and Services.

  4. Legal Compliance & Fraud Prevention:

    • Detecting and preventing potential fraud or unauthorized activities.
    • Complying with applicable laws, regulations, and legal processes.

  5. Bespoke & Custom Orders (if applicable):

    • Collecting additional measurements or design preferences to fulfill customized or bespoke garment requests.

4. Legal Bases for Processing (GDPR-Compliant)

If you are located in the European Economic Area (EEA) or the UK, we rely on the following legal bases to process your personal data:

  • Performance of a Contract: When processing is necessary to fulfill our contractual obligations to you (e.g., completing orders).
  • Consent: When you have given explicit consent, such as subscribing to our newsletter.
  • Legitimate Interests: When processing is necessary for our business interests, such as improving our Services, unless overridden by your data protection rights.
  • Legal Obligations: When processing is required to comply with legal or regulatory obligations.

5. Disclosure of Your Information

We do not sell or rent your personal information. However, we may share your data in the following contexts:

  1. Service Providers:

    • Third-party vendors assisting with payment processing, website hosting, analytics, shipping, and marketing services. Each service provider is contractually obliged to handle data securely and only for the purposes we specify.

  2. Business Transfers:

    • In the event of a merger, acquisition, or sale of assets, we may transfer your information as part of the transaction. You will be notified via email and/or a prominent notice on our Site.

  3. Legal Compliance:

    • If required by law, court order, or other legal processes, or if we believe disclosure is necessary to protect the rights, property, or safety of the Company, our customers, or others.

  4. Consent:

    • We may share your information if you have specifically authorized us to do so.

6. International Data Transfers

Because we operate globally, your personal information may be transferred to and processed in countries other than the country where you reside. These countries may have data protection laws that differ from those in your jurisdiction. We take steps to ensure that appropriate safeguards are in place, such as the use of Standard Contractual Clauses (SCCs) or other legal mechanisms, to protect your information consistent with this Privacy Policy.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal obligations. Factors that determine our retention periods include:

  • Contractual Obligations: Retaining data for the duration of your account or while providing services.
  • Legal Requirements: Complying with tax, accounting, or other statutory obligations.
  • Legitimate Business Interests: For audit, security, or fraud-prevention purposes.

Once the retention period expires, we will either delete or anonymize your information.

8. Security Measures

We take reasonable organizational, technical, and administrative steps to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption: Using SSL/TLS protocols to encrypt data in transit.
  • Access Controls: Restricting access to personal data to authorized personnel only.
  • Regular Audits: Monitoring and reviewing security practices to address vulnerabilities.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  1. Access & Portability: You may request access to your data and a copy of it in a portable format.
  2. Rectification: You may request that we correct any inaccurate or incomplete personal data.
  3. Erasure: You may request the deletion of your personal data, subject to certain exceptions (e.g., legal obligations).
  4. Restriction of Processing: You may ask us to limit how we process your data under certain circumstances.
  5. Objection to Processing: You may object to certain types of processing (e.g., direct marketing).
  6. Withdrawal of Consent: If processing is based on consent, you have the right to withdraw consent at any time without affecting the lawfulness of processing before your withdrawal.

To exercise these rights, please contact us at legal@silhouettebysl.com. We will respond to your request within a reasonable timeframe, in accordance with applicable data protection laws.

10. Children’s Privacy

Our Services are not intended for use by individuals under the age of 13/16, depending on jurisdiction. We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal information, please contact us immediately.

11. Third-Party Links

Our Site may contain links to external websites or services not operated by us. We do not control and are not responsible for the content, privacy policies, or practices of any third-party sites. We encourage you to review the privacy policies of every website you visit.

12. California Residents (CCPA Disclosures)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected, used, or sold about you in the last 12 months.
  • Right to Delete: You may request the deletion of your personal information, with certain legal exceptions.
  • Right to Opt-Out of Sale: We do not sell your personal information. If this changes, we will provide an opt-out link.
  • Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To submit a request, please contact us at legal@silhouettebysl.com with “CCPA Request” in the subject line. We will verify your identity before fulfilling any request.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. When we do, we will revise the “Last Updated” date at the top of this page. If the changes are material, we may provide a more prominent notice or email notification. Your continued use of our Services after we make changes indicates your acceptance of those changes.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or our data handling practices, please reach out to us at:

Silhouette by SL
Email: legal@silhouettebysl.com